Description
After ten years in the banking sector, Laetitia Rodriguez joined the IAD France network in 2021, drawn by a model built on entrepreneurial freedom and the strength of collective effort.
Convinced early on of the potential of digital tools in real estate, she grew her business through social media without relying on traditional prospecting methods.
Today, she supports both sellers and buyers in their property projects while also managing a team of around thirty entrepreneurs. As a training coordinator, she also helps strengthen the skills of professionals across the network.
As co-founder of MAGNETIC60, a challenge dedicated to the digital visibility of real estate professionals, she places consistency, authenticity, and content creation at the heart of her entrepreneurial vision.
At a time when artificial intelligence is transforming practices, she strongly believes that real estate professionals must take ownership of their AI reputation rather than let algorithms alone determine their visibility and credibility.
